Maison L’Occitane en Provence relaunches its iconic Aromachologie collection for Hospitality partners

Maison L’Occitane en Provence is delighted to announce the relaunch of its iconic Aromachologie amenities collection for four and five-star premium hotels as well as restaurants and wellness centres. Introducing an elevated design and upgraded expert formulations, including a new Hand Wash. The refreshed collection also offers a more sustainable and easy to use refill system, and reflects evolving guest expectations in luxury hospitality, where sensorial rituals, sustainability and sophisticated in-room experiences are increasingly desirable. 

Elegant design and improved usability

The redesigned Aromachologie Collection has been conceived to align with L’Occitane en Provence’s renewed retail aesthetic, offering a more premium and harmonious hotel bathroom presentation. It also aligns with previous apothecary-inspired designs and Haircare collection packaging. A new semi-transparent brown 300ml dispenser bottle crafted from 100% recycled and recyclable RPET highlights a simplified label that clearly displays the product function for easy guest recognition. The use of a refined black pump engraved with the L’Occitane en Provence monogram enhances the visual signature, conveying the brand’s craftsmanship and attention to detail. Packaging upgrades extend behind the scenes too, with updated 100% recycled and recyclable RPET one-litre refill bottles that are designed to support operational efficiency, waste reduction and housekeeping clarity through intuitive pictograms.

Importantly for existing hospitality partners, bottle formats remain unchanged, ensuring compatibility with current dispenser brackets. A new matte black bracket option will also be available for partners seeking an updated contemporary aesthetic in their bathrooms.

Expert formulas for an enriched guest experience

The Aromachologie Collection will be available in an expanded range comprising 300ml dispensers and one-litre refills across Shower Gel, Shampoo, Conditioner, Hand Wash and Hand & Body Lotion, ensuring a full in-room care ritual. The Tonifying Shower Gel and newly introduced Hand Wash feature an aromatic blend of orange, mint and rosemary essential oils, designed to invigorate and refresh. The Repairing Shampoo and Conditioner, formulated with angelica essential oil and plant ceramides, are aligned with the brand’s renowned retail Repairing haircare range and support dry and coloured hair with silicone-free performance. Completing the assortment, the Relaxing Hand & Body Lotion introduces a modernised, unisex lavender scent aligned with the forthcoming retail Lavender range, delivering a long-lasting, soothing and sensorial fragrance.

All products in the range are vegan and formulated with at least 88 per cent of natural origin ingredients and use at least 94 per cent biodegradable formulas, while maintaining sensoriality and efficacy at the highest standard expected of a global luxury brand.

Strengthened Sustainability Commitments

The sustainability mission of Maison L’Occitane en Provence continues to guide its hospitality strategy. The new Aromachologie relaunch places further emphasis on responsible materials and circularity. Packaging enhancements support measurable plastic reduction in hotel environments, ease handling for housekeeping teams and improve end-of-life outcomes through simplified segregation and recycling.

Camille Vautier, Global Hospitality Department Director, L’Occitane en Provence, commented:
‘This relaunch marks a dynamic new chapter for L’Occitane en Provence within the hospitality sector. Our ambition is to continue supporting our partners by offering effective, sensorial, and sustainable amenities that delight guests while seamlessly fitting into any bathroom design.’